Harry & David Decides Its Stores
Won’t Reopen After Coronavirus
April 28, 2020 2:58 pm
Many
retailers have temporarily closed because of the Covid-19 pandemic and are
now confronted with questions about how and when will it be good to reopen
their business. The coronavirus has
forced many businesses to close and many might not even open. One of this business is the parent company of
Harry & David, the gourmet fruit seller known for its gift baskets, decided
to close most of the brand’s brick-and-mortar locations in the U.S. and decided
to focus instead on an e-commerce future.
Like many retailers,
Harry & David have struggled and will be closing 38 stores over the next
several months. The affected 370 employees will be offered jobs in other parts
of the company or severance packages. The shift to online shopping was considered
before the coronavirus pandemic.
Throughout the years Harry & David stores have evolved to become a
predominantly e-commerce business as most of their revenue was generated by
online orders. The proposed plan to
re-open will consist of three-phases: stores initially open for curbside pickup or
home delivery services. The second phase would allow open locations with
capacity limits and social distancing. Stores would reopen fully only once they
have established protections for shoppers and workers
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