Wednesday, May 8, 2019

 In a Tight Labor Market, Gig Workers Get Harder to Please





Everybody knows at least one of the "Gig economy"startups and services such as Uber, Lyft, Postmates, Doordash, Field Agent, Grubhub. The benefit of these jobs is that people usually work with their own schedule. However, the more you put in the work, the better it pays. 
Jason Noorzai worked for eight different gig economy and the least he liked among them was working for Uber Eats because according to him, "it offered the lowest pay and fewest tips." Mr. Noorzai never stayed in one job for more than few months, and was mostly working there to complete his months. 

Venture capitalists gave amounts of cash to companies having a "gig" twist on their contractor approach to hiring people.  Uber used that cash to grow but ended up paying more than they were hiring. 
Years after the founding of Uber, the companies and their investors tolerated losses and the availability of the workers. However, the biggest of these companies were facing losses and their unemployment rate were at its lowest in 50 years. Therefore, Lyft went public, Uber and Postmates applied for the IPOs. 
The chief operating officer of Fountain was able to hire a bunch of people that was interested in working for them. 
Turnover is frequent on those kind of sector. The Fountain companies turnover could be as high as 500% per year. In the fast-food industry, the 2017 turnover was as high as 150% per year. 
More an more people are trying to work for companies like Uber and Instacart, but we don't know how much these companies are willing to spend to keep them interested. 
A food delivery company named Waitr hires full time delivers to minimize turnover. It is possible that each food delivery doesn't make enough money for the companies that handle them. 
Uber and Lyft would raise the pay of the workers and improve their condition in response to high turnover rates even though people are still protesting for pay and working condition cities like San Francisco and Los Angeles.
When Gilbert Aquino first stated driving for Lyft  in 2013, it was about $2.50 per mile. Now it is 80 cents in LA, and 70 cents in Minnesota. Mr. Aquino ended up quitting the company. 

I am familiar with those services as I myself use them. However, I was not aware about what was going on and their pay rate. I was even wondering how they were payed after each ride. 
The article is more about gig economy competitors such as Uber, Lyft, Postmates.. In a market in demand, those companies try their best to hire people and to keep them on field by giving benefits such as "shares and cash bonuses for their longest-serving drivers," raising pay, improving the workers condition. However it is not always easy for those companies to keep up because drivers usually quit after few months.

Tuesday, May 7, 2019

Casino Upstarts Give U.S. Operators a Run for Their Money in Asia

Gambling venues are opening across the region to lure Chinese bettors from Macau—home to Las Vegas brands Wynn, Sands


The Las Vegas Strip now has a bigger and better competitor. Macau China has a three year old casino that is famous world-wide. The gambling revenue was six times greater than the Las Vegas Strip in 2018. However, the revenue began to decline due to the absence of the high roller gamblers that are frequent customers of the casino. In response, a private investment bank is said to invest $22.5 billion dollars for planned projects in Japan by 2025. Competitors such as Wynn and MGM on the Las Vegas Strip became anxious because, "none of which know whether Macau will renew their licenses when they expire in 2022." Both Wynn and MGM believe the $22.5 billion dollar investment will run them out of the business in China. Parisian Macau casino resort has the upper hand in the market since they are being newly renovated and the Macau, China is the only legal place for casino gaming. 

Disney's Movie Lineup.

Disney's Movie Lineup






This article concentrates on the films Disney is planning to make through 2027. "The company on Tuesday listed several former 21st Century Fox properties, including the release date of “Avatar 2” in 2021, a new untitled “Kingsman” movie and “New Mutants,” from the “X-Men” series, in 2020." 

Yet this was only possible after they acquired 21st Century Fox's assets. Now Disney who owns "the Pixar, Marvel and the Star Wars brands, will now also get Deadpool and the Fox-owned Marvel characters such as the X-Men and Fantastic Four, allowing for the full Marvel family to be united" as stated on npr. It is also known that Disney will now own former Fox television networks, which consists of FX Networks and National Geographic Partners. Disney will also get Fox's 30 percent ownership of Hulu, giving Disney a controlling share of 60 percent  (https://www.npr.org/2019/03/20/705009029/disney-officially-owns-21st-century-fox). Overall, Disney is slowly growing and eventually, they will have the ability to compete with Netflix and Amazon Prime. 

What makes Disney so dominating is the adaptation they have to their products. For example, the company originally planned to release a Star Wars movie every year after they acquired it in 2012. But when the latest Star Wars film received mixed reviews, Disney decided to put a hold on production. By taking this decision, Disney stopped losing money and kept the dedicated fans. In my opinion, this is the best solution since Star Wars has a big fan base. 

I selected this article because Disney is slowly taking over all the movie franchises I enjoy. In my opinion, they hold the power when it comes to movies. This is relevant to marketing because they force their competitors to rethink the movies they produce. If Disney continues on this route, they will have the ability to produce amazing products.   


Name: Gorman Aguilar
Title of Article: Disney Reveals Movie Lineup Through 2027
Time published: May 7th, 2019


Link: https://www.wsj.com/articles/disney-reveals-movie-lineup-through-2027-11557256610?mod=searchresults&page=1&pos=1
Bayer Loses Millions Because of Lawsuit


German pharmaceutical giant Bayer is losing millions of dollars from legal setbacks regarding their recent acquisition, Monsanto. The case in questions is a lawsuit that was filed in San Francisco, claiming that Monsanto's Round-Up weed killer caused a man's cancer. That case was recently settled in the man's favor, causing Bayer to pay a large monetary sum, and leading to thousands of new lawsuits also claiming that Round-Up led to medical problems and cancer for people.

Monsanto is a pretty new purchase for Bayer, and this onslaught of lawsuits and bad publicity is causing their stocks to fall as investors lose confidence in Bayer. Before Bayer bought Monsanto many had said that it was a bad move for the company to make, because Monsanto already has a bad reputation to environmentalists due to their GMO products and use of chemicals and pesticides.

Bayer plans to fight the outcome of the suit to prove that Round-Up was not the cause of the man's cancer, but the damage has already been done, as Bayer's stocks continue to fall. Right now Bayer needs to try to fix their reputation with the public in order to gain their trust again.


In a Tighter Labor Market, Gig Workers are Getting Hard to Please

Not Staying with One Company

Summary of the Article: 
The drivers for Uber, Lyft, Uber Eats, and more of the like enjoy the flexibility of these services. These drivers also added that there was a great pay but only if an individual could commit most of their time into driving. However, for many of them, they switch between jobs and/or this is just something to supplement their income apart from their full-time job. The reason is that they are not treated like traditional employees so they do not get the same benefits such as health insurance. These companies are facing with high turnover rates in employment. They are having a hard time keeping drivers working for them. For the past few years, many drivers have been protesting their conditions as well as pay. Many of these companies face difficulties between pleasing their workers and their shareholders, especially after the 2008 Market crash. In order to turn a profit, many of these companies have started to raise prices.

How this Article is related to Marketing:
In order to market themselves to new and potential, they need to improve their driver's conditions. Since these companies such as Uber and Lyft rely on drivers, they should consider their conditions and try to please their workers so that they have a better time working for them.

URL:https://www.wsj.com/articles/in-a-tight-labor-market-gig-workers-get-harder-to-please-11556942404

Wayne Rooney Appears Headed to Major League Soccer


Image result for Wayne Rooney Appears Headed to Major League Soccer

The Latest English Premier League legend linked to the MLS, Wayne Rooney


According to sources over the other side of the pond, Wayne Rooney, former Manchester United and England superstar, is considering a change of scenery which appears to be the east coast of America. 


DC United certainly isn't one of the big names in the MLS which is leaving supporters confused. As we have seen in the past, most superstars treat the MLS as a retirement league as they chase their final big paycheck. Frank Lampard, Steven Gerrard and David Beckham all paved the way for Rooney, signing for respectable teams such as LA Galaxy & New York City. 


The problem some spectators may see with this is that Rooney is 32 years old and currently on the decline of his career. What the league does not want is for Rooney to just be another bust like previous European stars.  


I decided to choose this articles as I am a soccer player and I would love to see the MLS excel. America has an excellent opportunity to grow, with its size and population they have real potential to compete globally. What must change is the marketing of the sport. They currently focus on bringing in declining stars at the end of their careers like Rooney, instead they should push grassroots soccer, promoting the lower leagues, doing everything they can to promote youngsters to get involved with the sport. 




The Ethical Thing To Do



The Ethical Thing To Do




This article focuses on age restrictions different transportation services have today. The biggest transportation services, Uber and Lyft, both say no to transporting kids. I personally agree with this rule because with accepting kids, they have to accept the responsibility too. 

Recently, a young girl was killed when she got into a car thinking it was her Uber. Sadly, some people make their cars look like Uber vehicles with the purpose to kidnap individuals. After reading this article I agree with some of the requirements other transportation services have. Yet, it is always risky since intentions are not shown in a report or test. I believe the best way to detect intentions is through an interview, but to interview all drivers would be hectic for any company.  

Even though the article provides postive examples, there is always a risk and for that reason I belive these companies will only succeed if they constantly improve their procedures. They will need to adapt to any issues and advancements to provide a better service. A great example is how Uber now gives the user the ability to share their route with anyone. This is important because it gives individuals and their loved ones a peace of mind. 

I selected this article because it addresses a service many individuals use. I personally don't like the idea of Uber, but I do find the use in it. I limit my use of Uber, but in certain scenarios it is the best option. This article is related to marketing because it explains the competitors Uber and Lyft are dealing with in their field. If there is a transportation service that gives rides to all ages, there will be questions and concerns regarding their process.



Name: Gorman Aguilar
Title of article: Uber Says No Kids—These Other Car Services Say Yes
Link: https://www.wsj.com/articles/uber-says-no-kidsthese-other-car-services-say-yes-11557221402
Time published: May 7th, 2019