Amazon Invests in U.K. Food-Delivery Startup Deliveroo

          Amazon has decided to invest in British food-deliver company, Deliveroo which is becoming one of the startup's biggest investors. This is indicative of a large interest in a new sector for these chains. This is becoming bigger with other brands such as Postmates or Grubhub who also delivers food from restaurants straight to consumers' doors. This investment reflects Amazon's "fascination with finding ways to get all kinds of goods in the hands of the consumers as quickly as possible." Amazon has been experimenting with new technology and delivery services and now has decided to invest to further their company goals. Since consumers nowadays are increasingly expectant for their meals and groceries to arrive as quickly as their other goods, this will account for more than 10% of restaurant sales by 2022. However, it was noted that "food delivery so far as been largely unprofitable" due to fees and coordination of drivers. Grubhub Inc., a delivery service has fallen nearly 60% since last year while profits keep dropping. By analyzing what other companies have decided to do with delivery of food services, companies can try to market differently to the consumer group or rebrand themselves as more convenient to gain more customers.

The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnelThe company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

Beyonce Is Going To Make Bank From Uber Going Publicly

ennard Robinson

       Beyonće Is Going To Make Bank From Uber Going Public

Beyoncé is a very smart woman but the move she made in 2015 was a big one yet !

Uber asked her to perform for her and instead of her payment she asked for her payment to be in stocks and equity. Now as she was only getting 6 million from the corporate company after going public Beyoncé money is turning into much more and she can becoming even more richer than she already is because the marketing was one of the biggest tech IPO’s in recent history discovered Beyoncé isn’t the only one who is going to benefit from this well the only celebrity, Ashton Kutcher in invested in 2011 , Gwyneth Paltrow , Jay-z , Olivia Mann, and Leonard DiCaprio they all invested because they had faith and saw the greater cause in life and what they was doing . With that being said all of these celebrities that support made Bank from the Uber and the tech and all the good things they have done .

Hewlett Packard Enterprise to Buy Supercomputer Builder Cray

          In an effort to invest in high-performance commuting, Hewlatt Packard Enterprise has agreed to buy supercomputer maker Cray. They have decided to pay $35 a share in cash for each share that Cray held. Cray designs and builds supercomputers as well as software for high-performance computers but does not produce the main processing chips. For HPE, "the deal brings in a business booking strong revenue from government-led supercomputing projects that have multiplied in recent years as competition between the U.S. and China." This is a good move for HPE as they continue to rebrand themselves and by adding this component, they can appeal to more customers as 80% of Clay's customers are government officials. This is a move in the right direction to keep their company ahead of the times as "the market for high-performance computing and associated storage and services is expected to grow about $35 billion in 2021 from about $28 billion in 2018." HPE is actually expecting the deal to boost earnings the first full year after the deal closes and by acquiring Clay, HPE has effectively been able to reach a larger target audience and rebrand themselves to be more inclusive.

Chick-fila-A's Lean Menu Helps Chain Bulk Up

          While many fast-food chains have a variety of options, Chick-fil-A goes against the norm by focusing on chicken sandwiches only. They boast a simple menu consisting of sandwiches and a few breakfast and salad options. Now, five decades after this chain has opened, it is poised to become the third-largest U.S. restaurant chain by sales right behind McDonald's and Starbucks. Sales have tripled in the past decade and has also nearly doubled its store count. The company focuses on "ensuring that all customers, employees, restaurant operators and other partners are treated with care and respect." Chick-fil-A is well known for their customer service and how workers always go above and beyond.  Since 2015, Chick-fil-A has been the top-rated fast-food restaurant on the American Customer Satisfaction Index. With this, other competitors can see how popular food chains are building and keeping their business and take cues to do the same. For chick-fil-a, the fact that they ranked so high on the American Customer Satisfaction Index can be a way to market and promote their business by ensuring that customers are sure to be treated well if coming into the store.

Pixel 3a Review: Google’s $400 Challenge to the $1,000 Smartphone

Google has been struggling lately to sell their mobile devices due to the strong amount of competition around such as Apple and Samsung. Google's previous phone, the Pixel 3 was priced at $800 and up which was not doing too sharp in sales. Google simply could not compete with Apple and Samsungs massive marketing budget and their ability to rapidly change and improve their products. Google decided to introduce to the market with the brand new Pixel 3a starting at $400 and the Pixel 3a XL starting at $480. This will cut the prices in half from their previous more luxurious model. Many companies have cut back and developed a more affordable devices such as The iPhone XR from apple in comparison to the more expensive model iPhone XS. The Google Pixel 3a phone is a lot slower and does not have the same specs as the previous model but the camera is the same and can be compared to some of the top line phones on the market right now. Other features on the Pixel 3a such as the incapability to wireless charge compared to the Pixel 3 and the brought back the headphone jack on the Pixel 3a for those who they assume do not want to pay for a wireless headset. I personally do not like the idea that they introduced a new device and it actually turns out to be a downgrade. Apple simply made a cheaper  phone but performs the same and there's slight differences in specs that you wouldn't see on normal usage of the device. Google has been struggling to sell phones due to the competition around and need to develop a new marketing strategy to push these phones to the consumers. 

 

https://www.wsj.com/articles/pixel-3a-review-googles-400-challenge-to-the-1-000-smartphone-11557265509

Tinder Ghosts the Stigma of Online Dating

Technology is advancing faster than we can keep up with it and many things that were seen as abnormal are now becoming the norm. Online dating has always been seen as people who were anti social or introverted. Tinder has been able to break the stigma of online dating and actually made it attractive to users and is revolutionizing the world of dating. Tinder is the most successful  brand under the Match group which most people are familiar with. The youth contribute to roughly half the subscriptions, and with Tinders new college focused feature "Tinder U," they had a 14% increase of subscribers with their Spring break mode in March. Not only are they having positive feedback with the youth, the company is quickly expanding around the world, and becoming very international. Tinder has reached out into Many new countries including India, where Tinder is the number one dating app and since the arrival of the app, there has been a decline of arranged marriages. In terms of marketing spending, the are reducing their expenses and increasing the traffic of customers from -2% to -3% marketing spending and a growth of 9% subscribers to 16%. Tinder has been very successful is making their brand known and has been able to cut promotion costs and now is looking to further expand and urbanize new cultures.

https://www.wsj.com/articles/tinder-ghosts-the-stigma-of-online-dating-11557330537?mod=searchresults&page=1&pos=1