 |
| Joe Coulombe, the founder of the Trader Joe's market chain, at his home in Pasadena, California in the 1980's
Joe Coulombe, founder of Trader Joe's, died this past Friday at 89 years old. Joe opened the first Trader Joe's in Pasadena, California in 1967. Trader Joe's now currently has 500 outlets open in over 40 states. Joe prided himself in having healthy, tasty, high quality food that most grocery shoppers in the 1960's could not find in most supermarkets. His son, who is also named Joe, said that his father would taste test most of the products and make him and his sister try the products out too. He was always trying to bring the best quality products and good value to the people. Joe also liked to make the products unique, adding quirky names to them like the non-alcoholic sparkling juice called Eve's Apple Sparkled by Adam. He also invested a lot into having the best quality wines, he would go to California's Napa Valley and check out every vintage wine. Joe was an only child, born on June 3rd, 1930 in San Diego, California. He served in the Air Force, then attended Stanford University where he earned a bachelor's degree in economics and a master's in business administration. He then met and married his wife Alice in 1953.
Joe was introduced to a brand new world of foods by his wife's parents, like olive oil, fresh seafood and inexpensive quality wine. He was going towards trying to pull a younger demographic and there was a new statistic that said more American people were going to college so there was newly educated people who would probably want some different and that is how he came up with Trader Joe's. Trader Joe's employees are also known to have good savings and compensations like medical, dental, vision and retirement plans as well as annual salary increases from 7% to 10%. A lot of people who work at Trader Joe's end up working there for decades.
Joe and his wife are also well known philanthropists in Southern California. They have contributed time and money to causes like Planned Parenthood, the Los Angeles Opera, the Huntington Library and Botanical Gardens. Joe and his wife had been married for 67 years and they had three children who gave them six grandchildren, so Joe's legacy will ultimately live on. I personally shop at Trader Joe's and I love their skincare section, it will be interesting to see if the marketing approach for Trader Joe's will change or if they will try to keep everything the same and continue with the same quality products.
Link: https://www.wsj.com/articles/trader-joes-founder-joe-coulombe-dies-11582998739?mod=hp_lead_pos6
by Associated Press. Feb 29, 2020 12:52 pm ET
|
Saturday, February 29, 2020
Trader Joe's Founder Joe Coulombe Dies
Friday, February 28, 2020
You Have The Right to Free Speech (Except When On Google)
You Have The Right to Free Speech (Except When On Google)
As of February 26th, 2020, it has been ruled that privately run internet platforms have the right to censor content that they do not want on their site. PragerUniversity, a YouTube channel that produced educational videos on conservative viewpoints, had several of its videos flagged as inappropriate by YouTube in 2017 - in response, PragerUniversity filed a lawsuit against YouTube and its parent company Google, asserting that its content was being unjustly discriminated against for its conservative views. This, combined with YouTube’s dominant position in the online community rendering it akin to a public square, provided grounds for allegations of First Amendment violations, allegations that have now been declared false by a federal appeals court in California.
This decision marks a major (if unsurprising) moment in the debate regarding the right to free speech in the age of the Internet where privately run tech companies control virtually all major forms of online communication. Per the court’s decision, the private sector is not bound by the regulations imposed by the First Amendment like the government is, and companies like Google fall squarely into that exempt category. This has been the case since the mid 1940s, well before the dawn of the Internet, and shows no signs of changing.
There are many relevant topics that can be gleaned from examining this story. The most obvious is, quite simply, the ever-looming specter of increasing government regulation on private businesses, but the issues in this particular case surrounding the First Amendment complicate matters by incorporating elements of the social responsibility businesses have towards their consumers. Perhaps it is right for private businesses to be exempt from the laws that bind the government - this does not mean, however, that these businesses can exempt themselves from their obligations to society as a whole. The Internet is much more than a useful service - it is the thing that has enabled a whole new way of life, akin to basic necessities like food, water, and shelter. Responsibility demands, then, that this be respected - to do otherwise is to cause active harm to society, the very antithesis of what a business is meant to do.
The ubiquity of companies like Google in our world is unmistakable. The resources they command are vast, the influence they exert over our daily lives all but incalculable. Society, quite literally, depends on some of the services they provide, and it is their responsibility to recognize this and act accordingly. Such great fortune (and its consequences) calls to mind an old adage:
“To whom much has been given, much more is expected.”
https://www.wsj.com/articles/tech-platforms-arent-bound-by-first-amendment-appeals-court-rules-11582748988?mod=hp_lista_pos5
Subscription Companies Make Quitting Easier
Companies such as ClassPass, The Honest Co., Rent the Runway, and Harry's Inc. have made steps easier for its subscribers to easily quit or unsubscribe from their services. This move comes from having their customers call in to their customer hotline to instead simply going online and unsubscribing. This move makes it much easier to try their products without having to go through hoops and frustration to quit. This is a great move to have the ease of trying out a product which may have customers stick around longer because of it. California has made steps to have companies have an option to quit online rather than calling or mailing. As the years go on with online consumerism, the move for online opting out is bound to be standardized.
Everyone has seen the trial periods using a product for only the fine print to say you have to call in to opt out. This move makes it much easier to consumers, such as myself, to try more products and see which brand fits. This does open the market much more than the traditional ways of calling or mailing. It opens more doors to customers and allows their company to expand. They may reach more than their target market by having their services easily available and able to quit. I do hope all companies follow this path.
Tourist Explorations to Space Could Be Happening as Soon as This Year
Virgin Galactic Holdings Inc. is a company that is working on a space-exploration flight for tourists. The flight, which costs an estimate of a whopping $250,000, could be coming as early as this year. Stocks in the company have fallen by 6% due to a loss of $72.8 million for the fourth quarter. More than 600 customers have paid a collective $80 million in deposits for the flights. The flights will consist of 6 passengers on a plane, which will be carried by a larger jet to help push the rocket to outer space. The flights will last 90-minutes, in which the passengers will feel around three to four minutes of weightlessness. The company believes that there could be roughly 25 flights given per month. Virgin Galactic halted ticket sales recently due to the crash of a spacecraft.
Virgin Galactic has a specific target market, wealthy people, because each flight per person costs roughly six figures, or $250,000. It could also be a multiple market industry because Boeing also suggests that instead, Virgin Galactic could work on inventing a hyper-sonic jet which could in theory travel from London to New York in about an hour.
I chose this article because I find aeronautics interesting and to see that space is now beginning a project to be a tourist attraction shows how much our economy and technology has grown over the years.
https://www.wsj.com/articles/virgin-galactic-plans-to-resume-space-tourism-sales-11582678956
You’re Not Just Binge Watching Netflix. You’re Having an ‘Experience’.
As years pass by, technology advances more and more making it a little bit more difficult to fulfill the demands customers place. Netflix and MasterCard are two companies who listen to their customers and change up their services to better suit the demands placed by their clients. Netflix and MasterCard both emphasize that it is more about the experience customers receive, than the actual product they obtain. For example, Netflix allows its viewers to skip the introduction of the series or shows they are currently binge watching. Doing this, allows the viewer to keep watching without interruptions, better enhancing the experience.
MasterCard allows transgender customers to place a different name on their card, it does not have to be their legal name. This allows the customer to feel more comfortable and overall enhances their experience when using those cards. Another way MasterCard is attaining to its customers, is by making a sound when using a MasterCard electronically instead of using the physical card, it allows the customer to know their transaction was fully processed giving them peace of mind.
LinkedIn noticed that more and more companies now have a new job called “CXO” or Chief Experience Officer, this is a more recent job title that has no specific role to it but the main purpose is to strengthen the customer’s experience.
Marketing is playing a huge role in this because they are putting the customer at the center of their product development, these companies are placing an emphasis on the customer’s needs. By doing this, customer satisfaction increases allowing the companies to also grow economically because more people will use their products if the changes appeal to their own individual needs.
In relation to the four P’s, the product here is being exalted through the experience that comes with using it, the development is being emphasized more on how the customer feels by using the product and not the product itself.
Amazon Opens Cashierless Supermarket in Latest Push to Sell Food
As seen from the title, Amazon is opening supermarkets that don't have any cashiers to push sales on their products. This is a very smart marketing strategy since they just bought whole foods where they started doing deliveries for groceries. Plus Amazon really is a online superstore which is why opening a physical store can attract a lot of customers who don't like shopping online. The store had its grand opening on February 25th, 2020 and they want to showcase their technology by not hiring any cashiers.
Can Sporty Sedans Still Thrive in an SUV’s world?
In a world of high technology, cars can have high competition. This article talked about Alfa Romeo, an Italian brand of cars now owned by Fiat Chrysler Automobiles (FCA). The Giulia is a beautiful car built for high speeds and luxury, this causing the price of it to be a bit high. That car model has not undergone a lot of upgrades due to it not being sold much, but the upcoming models will have better technology integrated.
What I found interesting is the mention of “Alfa’s situation in the U.S. is, however worrisome for the three R’: retail, repair and residual value”, this due mostly to the high repair costs. Customers have stopped buying these because of the high costs, sales dropped.
Something to take away from the article, is that the customer’s needs must be met at affordable prices. There are many brands of automobiles that offer what the customer needs, at a lower price.
Coronavirus Quarantine Breakers and Evaders Face Fines, Jails Terms
Due to the rapid spread of the coronavirus, authorities are now taking new measures to ensure that people who are infected are quarantine. Singapore and Hong Kong are the first to issue charges to those accuse of misleading authorities and breaking travel restrictions. China is doing its very best to contain the virus but it seems that the people are not obeying the rules. South Korea is now the most infected place due to many Chinese's citizens fleeing to South Korea. Governments trying to control the fast-spreading coronavirus are punishing residents and visitors accused of misleading health investigators, hiding key details about their activities and flouting quarantine orders. The first case is scheduled to be heard in court on Friday. Two people gave incorrect information about their whereabouts, which officials later uncovered. If they are convicted, they will face prison terms of up to six months, fines up to $7,150 or both. They are being charged under the Infectious Diseases Act for giving false information. Singapore are now stripping people of their permanent-resident status and revoked foreigner's work passes over virus-related infractions.
The coronavirus has impacted not only the economy but also the education of students. Universities and schools have closed down leading for students getting behind in their studies. As for universities, professors are having their class sessions in video chats. People have no option but to stay indoor and not to leave their property. It is possible for people to work at home depending on what they work in but for people who work in corner stores or groceries are greatly impacted. Many countries have stopped the trade from China which is also hurting their economy.
I found this article interesting because this virus is impacting so many lives and changing the economy. As a student myself it can very stressful at times but for these students in China and South Korea they not only have to worry about their school assignments but also the virus. Their economy is not receiving any money since no one can work and other states have stopped trade. Hopefully with this new Act, China and other countries will be able to contain the virus.
https://www.wsj.com/articles/asian-countries-wield-fines-jail-terms-to-stop-coronavirus-quarantine-violations-11582824849
Coronavirus Creates Dilemma for Europe's Public Gatherings, Open Borders
There has been an outbreak of Corona virus in different regions across Europe. So far, it has caused 17 deaths in Italy, 650 positive tests in Italy, 38 confirmed cases in France, and 44 cases in Germany. This has questioned the way things are being done and is impacting the sociocultural, economic, and technological aspect of the marketing external environment.
Public gatherings, such as important soccer games, and the most famous fashion shows from highly recognized brands have particularly been affected this past week. In France, there was the Juventus soccer game for which more than 3,000 Italians were coming in a bus from Turin, city nearby the outbreak of Corona virus. This caused France to put into question the safety of their citizen's health due to Italians coming over to watch the game. The mayor of Lyon France, requested that the Italians did not come to the game because they want to prevent further outbreaks, but fans did not listen because they were supported by the Juventu's team manager. Other important soccer games from other teams, such as Internazionale from Milan and the Irish Rugby Union, are been held at closed doors while others are cancelled.
In addition, the famous fashion show from Giorgio Armani was streamed completely online in a dark theater with no guests to prevent anymore Corona virus outbreaks from public gatherings. On the other hand, Dolce Gabbana's fashion show in Milan was held, but many guests wore face masks to protect from any danger, and social media influencers from China which represent about one third of the guests, were absent. Furthermore, Europeans are changing their traditional greeting to each other, by no longer kissing on the cheek, and hand sanitizer is highly used everywhere.
The outbreak of Corona virus in Europe is rapidly changing the way things are done. I found this article interesting because the external market environment is evolving in Europe. From the sociocultural aspect, people are no longer using traditional greeting methods and are communicating at a distance, and public gatherings are no longer convenient.. Technology has revolutionized the way things are being done and it is helping to transfer important events from public place to the comfort of fans at home without cancelling the event. The European economy is been affected because less tourism is promoted, specially from places that have high outbreaks in Corona virus, to keep citizen's safe, and on the political side, it is affecting how Europe will prevent that individuals come from other European countries with open borders and high outbreaks of the virus.
https://www.wsj.com/articles/coronavirus-creates-dilemma-for-europes-public-gatherings-open-borders-11582799401
Blog: 2/28/2020
Thursday, February 27, 2020
DoorDash Files Confidentially for IPO
The famous DoorDash, after seven years of being privately owned has now filled to gain its IPO and will go public sometime in the spring. Right now is the best time for this company to peruse aggressively new leads and clients since it will go public and that is how marketing plays a role into this. They need to be able to show that they are valuable and can bring in revenue for its investors by being faster, more innovative and more attractive to the people in order to get more business than its competitors.
https://www.wsj.com/articles/doordash-files-confidentially-for-ipo-11582815349?mod=hp_lead_pos2
Posted by: Darwin Hinestroza at 11:16 pm
The famous DoorDash, after seven years of being privately owned has now filled to gain its IPO and will go public sometime in the spring. Right now is the best time for this company to peruse aggressively new leads and clients since it will go public and that is how marketing plays a role into this. They need to be able to show that they are valuable and can bring in revenue for its investors by being faster, more innovative and more attractive to the people in order to get more business than its competitors.
https://www.wsj.com/articles/doordash-files-confidentially-for-ipo-11582815349?mod=hp_lead_pos2
Posted by: Darwin Hinestroza at 11:16 pm
Fox, Comcast Pursue Takeovers of Ad-Supported Video Services
The New Way To Stream At A Lower Cost
Nowadays the world is connected by social media and online streaming, not many people watch tv to keep up with the news, their favorite shows or programs. Now, we have everything on our phones that we can stream on the phone or on a smart tv, which does not require cable. Many companies, like Fox and Comcast, are losing customers due to the lack of services that they do not provide in their subscription. A lot of people nowadays pay for streaming services that only provide for certain content. Rather than paying for cable and only being able to watch at home. Now, Fox and Comcast are trying to come up with an idea to bring in people who do not want to pay for streaming subscriptions and offer them with free multiple subscriptions and at a lower cost compared to the other streaming services. So that it can compete with the bigger streaming companies like Netflix, Amazon, Hulu, and many others.
The reason why I chose this article is because it is a part of the advance technology taking over many companies that used to be the big companies back in the day. It also brings in the marketing strategy in how the cable companies are going to be able bring in customers to switch from streaming back to cable but with multiple streaming subscriptions.
Why Coronavirus Spread Across the Globe: Mobile Population and Mild Symptoms
The coronavirus has quickly spread from a food market in China around the world, to small towns in northern Italy and a major pilgrimage site in Iran. It spread through a megachurch in South Korea and sickened hundreds on a cruise ship docked in Japan. Many countries never expected to have to fight this new infectious disease. But because our world is so connected its inevitable. This virus is popping up in disparate places, even with no clear links to the original outbreak in China. It has also reached the U.S. and we now have our first patient in California to be diagnosed. It is spreading rapidly throughout the world and we have no way of knowing how bad the casualties are going to get.
I found this article interesting because this virus is spreading rapidly throughout the world. We should be learning about this as we have no way of knowing how deadly it could get.
This virus is one of the biggest threats to marketers and consumers. While it is public knowledge that the coronavirus has killed over two thousand people, many still don't realize the impact it has on the world's economy. This is going to shift the international business market. I think it's important to marketers because it possesses a threat to its consumers. It's a threat because people are scared to consume goods from other countries.
https://www.wsj.com/articles/why-coronavirus-spread-across-the-globe-mobile-population-and-mild-symptoms-11582822312?mod=hp_lead_pos2
Tuesday, February 25, 2020
As NCAA Handwriting, Female Athletes see Opportunities from Looser Endorsement Rules
The NCAA has been looking into loosening endorsement rules of college athletes. The changes advocated would benefit a small number of student-athletes with endorsement money, sponsorships, and deals. Although, some top officials in college sports are worried that female athletes stand to lose under a new system in which college players can make endorsement deals, saying they will be reduced to afterthoughts while male football and basketball players reap the reward. In addition, they are fearful of the effects of these loose endorsement rules on the actual schools. According to Donald Remy, the NCAA’s chief legal officer said in an interview that member schools had expressed fear that sponsors would cut back on how much they were willing to pay schools, in favor of individuals athletes, and that the funding dip could force schools to cut back on some of the sports they offer. But this doesn’t seem to be a big issue. However, Amy Perko says “…there are plenty of other areas where they can either cut back or make up that loss.”
This article is interested me because this will change the landscape of college sports forever. Also, because I completely believe that college athletes should be paid to play. Being a student-athlete myself, this hit really close to home. As student-athletes, they put in so much of their time into their sport and deserve to be benefited accordingly.
This article relates to marketing since the changes to be implemented will affect the monetization of the NCAA student-athletes forever. The most important factors that will influence a student-athletes ability to grow are through their social media. The size of their following, their engagement rate and the overall awareness of the student-athlete, which is likely to be influenced by the sport they play and the success of their program.
https://www.wsj.com/articles/ncaa-clears-way-to-allow-athletes-to-be-compensated-11572372807
Bernie Sander's Vision for America
Tuesday, February 25, 2020
Bernie Sander's Vision for America
Sen. Bernie Sanders at a rally in Austin, Texas, on Sunday. Credit: Michael Mullenix/Zuma Press
With only a week left before Super Tuesday, Democratic Presidential Candidate Bernie Sanders will have only one more opportunity to convince the America people his agenda is the best option for the country. With the South Carolina debate set for Tuesday night, all eyes with be pointed at Sen. Sanders as he responses to key questions regarding America’s future. Sen. Sanders’ socialist views on the economy may prove to be his Achilles heel when questions concerning the economy and the deficit arise. For example, “Which is the more important source of job creation: the private sector or the government?” is just an instance of the type of question Sen. Sanders needs to answer to persuade the American people. Although the senator has not specifically mentioned how to combat the issue, Rep. Ro Khanna, the co-chair for Bernie’s campaign, responded to the question, “We would say both, pay a good wage so small businesses can thrive. But the government should also be paying good-paying jobs in infrastructure and education.” In the end, the fate of America is in the hands of the voters and will decide whether Bernie Sanders' vision would make America better.
I chose this article because as an American, it is our job and responsibility to be informed with our candidates and their vision for a better America. Understanding the ideas of the candidates from both sides of the isle will allow us, the people, to make our best judgement on who to vote for when the voting polls open this November. This article relates to marketing because Sen. Sanders role as a Presidential Candidate is to sell his ideas of a better America to the American people.
https://www.wsj.com/articles/four-debate-questions-bernie-sanders-could-be-asked-11582558013
Amazon Opens Cashierless Supermarket in Latest Push to Sell Food
Amazon Opens Cashierless Supermarket in Latest Push to Sell Food
Monday, February 24, 2020
The New Generation of Vending Machines
There are now new
vending machines in Chicago, IL known as Farmer’s Fridge, which serve healthy
meal options through a fresh and efficient way. The creation of these innovative
machines is different than the standard vending machines because they have
increased and satisfied the consumers expectations of convenient quality.
Farmer’s Fridge serves a variety of meals from parfaits, sandwiches, to salads,
bowls, and even more. Not only do they ensure that their products are safe to
consume by going through specific procedures, they also make, deliver, and sell
their products at a quicker pace than grocery-store prepared food.
There is also another
vending machine known as Fresh Bowl which is like Farmer’s Fridge. As a part of
their missions, they have incorporated a built-in recycling bin so that their
consumers can dispose of the glass jar they receive in order to reduce food
packaging waste. In doing so, every time the consumer recycles their jar, they receive
$2 in credit for their next purchase. This does not only promote a healthier
environment, but it also benefits the company by providing great service for
the needs of their target market.
I found this article
truly interesting because the creation of these vending machines has introduced
a new perspective of what vending machines are. With this innovative idea
consumers will look forward to purchasing products from a machine that does not
serve basic snacks and junk food but rather one that provides a healthy, fresh,
and convenient meal.
Mind Those Manners: Kids Need Lessons in Email and Phone Etiquette
Mind Those Manners: Kids Need Lessons in Email and Phone Etiquette
Feb. 11, 2020 5:30 am ET
This was a great article to read, especially since I have two
little boys growing up in an evolutionary world. This article in a nutshell talks
about how kids are growing into young adults who are unprepared to even write a
simple formal email. The article spoke about several people who are actively
trying to prep pre-teens to send emails properly. Ms. McCraw is actively trying
to teach her middle-school students proper email etiquette by having her students
email her to discuss assignments and sharing Google docs. A human-resource
manger Melissa Griffin stated, “many large
companies now offer basic communications training for new employees, such as
how to politely answer a phone.” This is even a problem in the corporate world,
which is very worrisome. The way we can combat this seemly simple problem is by
educating our children. Like even a couple parents are already having
their kids practice by sending emails to family members to request donations
for various activities. Ultimately, the article blamed technology. That because
of Uber eats and online orders like Amazon and Walmart you never even have to
pick up the phone to call anyone, yet alone send an email. Lastly, they
informed their audience how to write a good email:
1. Craft a clear subject line: This is an increasingly important digital courtesy in an age of overstuffed inboxes, because the subject line can help people sort, tag and find the email later.
2. Use proper salutations and closings: This helps set the tone for the communication.
3. Don’t include text-speak: Avoid abbreviations and emojis in emails.
4. Minimize the use of exclamation points.
5. Don’t write in all capital letters.
https://www.wsj.com/articles/mind-those-manners-kids-need-lessons-in-email-and-phone-etiquette-11581417001
Sunday, February 23, 2020
Criminal Justice Changes are Squeezing the Bail-Bond Industry
 |
| Aladdin Bail-Bonds, one of the country's largest bail-bond providers. |
The bail-bond industry in San Francisco, California is one of the largest markets out of all the U.S states, it accounts for one-quarter of the bail-bond industry's revenue. Aladdin Bail-Bonds, which is located in San Francisco, is actually one of the country's largest bail-bond providers. Recently, a private equity firm called Endeavor Capital, has sold its stake in Aladdin Bail-Bonds because of pressure from the American Civil Liberties Union. Many people believe that bail is a part of a justice system that discriminates against minorities and low-income defendants. If you do not know how the bail system in the United States works, here's a quick summary: If you are arrested and a judge grants you bail but you cannot afford to pay the full amount, you, a friend or relative can go to a bail-bond place and they will essentially post the cash and help release you with only a 10% charging fee of the bail amount. After you are released, you are most likely going to be on some form of pre-trial probation according to the bond place's terms and they can seize collateral if you miss court or skip bail. The reason Endeavor Capital and many other financial firms have abandoned the bail-bond industry is because of falling revenues, criticism from activists and uncertain political environment.
This article was interesting to me personally, because I have an interest in law and many other social-political issues. I know that the bail industry has recently begun going under major changes because of state politicians looking at the value of bail and these changes have been affecting local laws as well as how judges release defendants pre-trial. Many states and counties have began eliminating cash bail for low level and nonviolent offenders. I think this has relevance in what we are learning in class because not only are bail-bonds a huge industry and competitive, they have a specific target market which is now being threatened by an external market environment.
These changes also have major implications on not just the political aspect but the business aspect of the bail-bond industry and the effect this had on various financial firms like Endeavor. The industry has entered a period of decline, it has experienced two straight years of declines. The amount of bail bonds written fell about 10% to just over $14 billion in 2018. From 2009 to 2016 the industry had grew by about 25%.
Link: https://www.wsj.com/articles/criminal-justice-reforms-are-squeezing-the-bail-bond-industry-11582299332 Updated Feb 21, 2020 12:57 pm ET by Laura Kusisto
Are Floating Hotels, Office Buildings the Answer to Rising Sea Levels?
Admares, a Finnish company who has already entered this market, is looking to develop floating hotels for the 2020 World Cup in Qatar. As pictured above, the plan is to build 101 room hotels floating along the coast of the Persian Gulf. This will provide the temporary housing necessary to host the World Cup. Once the event is over, the hotels will be able to float to a new location.
I found this article very interesting because this is an innovative idea. It provides a solution for limited space for developers in cities, for coastal cities that deal with fluctuating water levels, and simply for relieving the congestion of overpopulated areas. This is a market with lots of opportunity for innovation and creativity.
Will There Be A Longer NFL Season?
The reason that I decided on this article is that it has to do with a major sport as well as the health of their players. Being a student-athlete myself, this hits really close to home.
This article relates to marketing since the changes trying to be implemented will affect the consumers of the NFL as well as their service towards them. It is clear that the NFL has evaluated its opportunities for growth and decided that their best way to improve would be with the addition of games to the season and postseason.
https://www.wsj.com/articles/the-nfl-thinks-youre-ready-for-some-more-football-11582290000
World Economy Shudders as Coronavirus Threatens Global Supply Chains
World Economy Shudders as Coronavirus Threatens Global Supply Chains
China has worked up themselves to be one of the top export countries. They supply exports to countries in North America, Eurupe, Asia and Australia. With recent news and numbers from the coronavirus spreads, there have already been many companies that have begun to suffer. Many in China fear getting infected by this virus and have decided to stay at home instead, hurting many manufacturing businesses that export to countries all over the world. Car manufacturing companies and electronic producers have been losing the most because many of their manufacturing parts come from China. Additionally, countries like Vietnam, who import semi-finished materials, and Australia are also feeling the impact of shutdown from the coronavirus.
This article portrays one of the biggest threats to marketers and its consumers. While it is public knowledge that the coronavirus has killed over two thousand people, many still dont realize the impact it could have on the world's economy. From this article, it is stated that it is jeopardizing many supply chains within corporations due to the lack of manufacturing workers in China. The past outbreak is seen as miniscule to the expectations of what the coronavirus may become. I think it is important to marketers as it possess a threat to its consumers.
https://www.wsj.com/articles/world-economy-shudders-as-coronavirus-threatens-global-supply-chains-11582474608?mod=hp_lead_pos2
https://www.wsj.com/articles/world-economy-shudders-as-coronavirus-threatens-global-supply-chains-11582474608?mod=hp_lead_pos2
FICO Changes Could Lower Your Credit Score
Changes in our credit score will begin to affect thousands of people. The new version, FICO 10T, will begin having a greater impact on consumers credit scores harming their scores harshly to those falling behind on payments. Those with a score of 680 or higher will continue to raise their score as long as they are managing their loans. For those with a score of 600 or lower will have bigger decrease on their score. The change is being caused when FICO and credit-reporting companies made changes to consumers information to help raise their score. The rise of FICO scores have helped create changes and improve the economy.
The reason for selecting this article is that a FICO score is one of the important things needed when applying for credit or a loan. Helping me save thousands of dollars on interest and fees from lenders. This change will be helping my score rise to an even higher score.
This relates business by affecting the borrowing industry companies needing to make adjustments to the new changes in order to offer consumers a better experience. The change also affects the consumers helping them handle their responsibilities better or continue struggling through the consequence.
Published: January 23, 2020
Link: https://www.wsj.com/articles/fico-changes-could-lower-your-credit-score-11579780800
Subscribe to:
Posts (Atom)