Fitbit is a company that sells products designed for customers to track their physical activity. Google is pending the acquisition of this company. This is good new for Fitbit since their latest stocks have risen, although, its actually stabilizing since 2017. Google plans on purchasing the company for $2.1 Billion. The concern for Fitbit users is allowing Google to have their personal data once they have been bought. This would appear to be a legitimate concern but since the acquisition has been made public, Fitbit has not seen any distressing loss of customers or petitions. Either the customers are unaware of it or they are but have no concern of the use of their personal data. Fitbit's market mix has worked this past year. They have lowered the price of their product to reach more sales (Price), The product is perceived to be higher quality and more expensive compared to their competitors (Product), Fitbit's can be purchased at nearly any electronic or online store (Place), and other products similar to it are compared or even called a Fitbit the same way that Google has replaced the word of the internet (Promotion). Google may be reassured that Fitbit's loyal community will follow them during this acquisition, but that can all be lost once they mishandle personal data to advertisers.
https://www.wsj.com/articles/google-doesnt-trip-up-fitbitmuch-11582291207?ns=prod/accounts-wsj
Great choice of article. I agree and do think it is a good idea for Google to purchase Fitbit. Unfortunately, many of the customers may not know and are probably unaware that their information will be given to a larger company. For many, they may not trust Google with information and will switch brands. On the other hand, Fitbit will have excellent promotion now and sales will rise.
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