The NCAA has been looking into loosening endorsement rules of college athletes. The changes advocated would benefit a small number of student-athletes with endorsement money, sponsorships, and deals. Although, some top officials in college sports are worried that female athletes stand to lose under a new system in which college players can make endorsement deals, saying they will be reduced to afterthoughts while male football and basketball players reap the reward. In addition, they are fearful of the effects of these loose endorsement rules on the actual schools. According to Donald Remy, the NCAA’s chief legal officer said in an interview that member schools had expressed fear that sponsors would cut back on how much they were willing to pay schools, in favor of individuals athletes, and that the funding dip could force schools to cut back on some of the sports they offer. But this doesn’t seem to be a big issue. However, Amy Perko says “…there are plenty of other areas where they can either cut back or make up that loss.”
This article is interested me because this will change the landscape of college sports forever. Also, because I completely believe that college athletes should be paid to play. Being a student-athlete myself, this hit really close to home. As student-athletes, they put in so much of their time into their sport and deserve to be benefited accordingly.
This article relates to marketing since the changes to be implemented will affect the monetization of the NCAA student-athletes forever. The most important factors that will influence a student-athletes ability to grow are through their social media. The size of their following, their engagement rate and the overall awareness of the student-athlete, which is likely to be influenced by the sport they play and the success of their program.
https://www.wsj.com/articles/ncaa-clears-way-to-allow-athletes-to-be-compensated-11572372807
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