Study Sees Way to Limit Mosquitoes’ Ability to Spread Zika

Study Sees Way to Limit Mosquitoes’ Ability to Spread Zika

Researchers have found that the Wolbachia Bacterium could help stop the spread of the Zika Virus. By injecting the Aegypti mosquito eggs with Wolbachia bacterium, adult mosquitos resistant to the virus. It would not eliminate it, but it would control it. The “vast majority of people” that have been infected have mild symptoms, but there can still be serious effects. Not only does the mosquito spread Zika, but it also spread dengue fever. With the Wolbachia Bacterium, scientists and researches hope to inject the Aedes aegypti mosquito, that doesn’t carry Zika virus, so that it can stop the spread of it. 

Sleeper Hits: Hotels With Movie Theaters

Sleeper Hits: Hotels With Movie Theaters

Hotels are now having movie theaters for guests to enjoy. Across the world, the VIP cinematic experience has had good ratings from numerous guests and non-guests saying, “it feels exclusive” and that it is much better than “pay-perview”. Most movie prices are from $35 to $90, and they include movie, food, and drinks. On average, theaters hold around 90 people. This is good for business, because by allowing both hotel guests and non-hotel guests to attend the movie, it saves people from the long lines and the crowded complex.

College Students Cash in Again: Half Off Apple Music

Apple music has announced that college students will receive 50% off subscription for up to four years. The discount will be offered through a service known as Unidays. Unidays verifies student status through use of a students university email address and then offers them discounts across various retailers such as Levi's, Microsoft and now apple music. This scheme mirrors that of Apple Music's competitor, Spotify. Spotify have offered a significant discount to college students since it's conception.

From a marketing point of view it seems most retailers are coining in on the fact that college students, as a market segment, have less disposable income. This is causing businesses to alter the price element of their marketing mix in order to cater to this specific market segment
.

Budweiser is America

Budweiser is America

In a blatant attempt to take advantage of the presidential election, the Anhueuser - Busch brewing company will be renaming their line of Budweiser beer as 'America'. That's right, from summer all the way through to the election 'America' will literally be in the hands of its citizens. The company will even go as far as replacing the 'AB' logo on the can for 'US' and replace 'King of Beers' for 'E Pluribus Unum'. This change comes during the most important period of the year for beer companies from Memorial day to labor day. This period is responsible for over a third of annual beer sales.

In terms of marketing its clear that Anhueuser - Busch have altered the promotion aspect of their marketing mix, fully utilizing the combination of the electoral race and this high volume sales period.

Batman’ Fails to Ride Debut Momentum

Batman Vs. Superman disappoints at the box office, proving that social networks and positive reviews can make a huge difference. On the opening weekend the movie debuted at $422.5 million. The movie starred Ben Affleck as Batman and introduced Wonder Woman. Critics weren't too pleased with the movie but Superman and Batman were able to overcome the negative reviews.  Now at the end of its box office air time the movie has grossed in a total $867.3 million, barely double its opening weekend. This is a sign fans were not pleased with the movie and didn't go to the theater to watch it multiple times or recommended it to family and friends. This is concerning for Warner Brothers because it plans on releasing more DC comic movies like “Suicide Squad,” “Wonder Woman” and “Justice League.” 

http://www.wsj.com/articles/batman-fails-to-ride-debut-momentum-1462723634

How Apple Sold a Million Drake Albums in Five Days

In the age of digital music and fast decline of download sales and CD's Drake was able to sell one million copies of his new album, Views. Apples head of content Mr. Jackson said Drake was able to sell overwhelmingly large numbers of his album because he was able to gather up all his fans and use Apple music to promote his album. Drake has hosted over 20 episodes of OVO radio on apple music, releasing exclusive details about upcoming projects and releasing new music. The album sold 632,000 copies in the first 24 hours. This comes as a surprise because cd and download sales have fallen 60% in the last 15 years. Apple Music users streamed the album more than 250 million times world-wide. Drakes record label has also managed to delete any youtube videos related to the release of Views so that his music can only be exclusively listen to on apple music as of right now. 

http://www.wsj.com/articles/how-apple-sold-a-million-drake-albums-in-five-days-1462577580

‘Captain America’ Flexes Muscles at the Box Office

“Captain America: Civil War” surged to a $181.8 million opening in the U.S. and Canada over the weekend, making it the fifth-highest debut in box-office history. The film also featured fan favorite Marvel characters such as Iron Man, Black Widow, and even Spider Man. Since Marvel studios is owned by Disney, the company received both profit from Civil War and their other recent film "The Jungle Book". The film essentially benefits the Marvel brand for both now and later because Civil War paves the way for future Marvel movies like Black Panther.