Music-competition show aired on Fox for more than a decade until cancellation last year
ABC says it will revive “American Idol” after it has spent only one year off the air.
The network said Tuesday that the music-competition show will begin sometime in the next TV season around September. The series originally aired on Fox and got cancelled a year ago after years of fading ratings. But ABC Entertainment President Channing Dungey called it a “pop culture staple that left the air too soon.”
Bringing back the show will be a challenge for ABC. If the show was losing ratings on FOX just a year ago, what is it that ABC can do in order to make the show different and better? They already face competition with other music shows like The Voice and The X Factor, so ABC has to find some strategy to show American Idol is different and get their target market engaged.
Janelle Mendez
MKTG 3343
I personally believe that they should let it go. I do understand that people can have an emotional connection to the show. I believe in 'maximizing your profit' so I feel that if the ratings on FOX were going down, unless ABC is able to innovate to entire show, they shouldn't bring it back.
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