The New York Times has experienced its highest increase in subscriber growth this quarter. The Times believe that this growth is brought on by the continued interest in the Trump administration. The number of digital subscriptions has increased by 348,000 bringing the total number of online subscribers to 2.2 million.
The executives of the media company do have their concerns about how the retention rates will be affected when the excitement of the new administration subsides and people slowly lose their interest. Despite these concerns, they are optimistic that this new influx on subscriptions will last and mean good things for the company this year.
This relates to marketing because it has to do with "place" in the sense that the "place" our country is in politically has lead to an increase in sales for the media. Because of the shakey election and the first 100 days of the new administration, the New York Times has profited.
This is super interesting! I actually have noticed that more people are interested in the news, and it definitely has to do with the Trump administration and all the changes that have been occurring.
ReplyDeleteI agree with Veronica, this is really interesting. In regards to the hype about the Trump administration dying down, I think it will take longer than people think. People will always have something to say and, especially, because his road to the White House was a controversial one, the eye of the public will be on him and his administration for quite a while.
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