Tesla has been
releasing conferences stating that they will be having a new car in the market,
Model 3. This has caused sales of the current Model S and X to drop. Many
consumers think that the Model 3 is the newer and better model of the Tesla,
but the CEO has said that this is not the case. The Model 3, according to the
CEO, is the economy value car so it cost less than the other models.
The CEO has
continuously posted on social media, specifically Twitter, that the Model 3 is
not an upgrade like switching from the Iphone 3 to the Iphone 4. The Model 3
also went through some trademark issues when naming the vehicle. They
originally wanted to name the vehicle Model E, but decided on Model 3 due to
the “3” being a backwards “e”. Tesla has also had conference calls and blog
posts to answer questions for customers.
The CEO also has
plans to release a Model Y which will be a SUV, and making the car lineup,
S-3-X-Y. This model would not be released until 2019 or 2020, but there are
hopes to improve sells. Furthermore, with there different model names, they
would send a message improving their marketing.
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