Big Food Looks to Startups for Ideas, Innovation

Everyone is familiar with the food brands such as General Mills and Kellogs, we see them in all of our grocery stores. Now, due to newer, different, and more better tasting brands, these two companies are struggling with sales. For instance, they're competing with Yoplait and Fruit Loops, and instead of beating them, they have invested in these types of brands. The big known food brands are now looking into making food that is more healthy and less processed. But since these food brands are unfamiliar with these new food trends, they are struggling to adapt. Foods that are more fresh and natural are what consumers tend to shift to and that makes it harder for these food companies to make the switch.