McDonald's plans on switching their focus from customers who do not eat much fast food to their customers that eat fast food regularly. They are making changes to the menu such as serving breakfast all day long (yay!), any size drink for $1, and debuting "Signature Crafted" burgers to the menu (which will be on the "higher-end" and "customizable"), and switching from frozen beef to fresh beef. McDonald's Chief Executive Steve Easterbrook said each initiative is to "bring the biggest benefit to the most customers in the shortest amount of time.”
Switching their focus on customers who do not eat fast food to their main regular customers is a safer way to go, in my opinion. If they improve and update their food for customers who love their food, it will keep them coming back for more. Trying to attract other customers gives the risk of losing profit.
This is a smart idea by McDonald's. By catering to their regular customers it insures the lifetime buyer-seller relationship.
ReplyDeleteSmart move by McDonalds for not switching their targeted customers, but giving them more of what they want
ReplyDeleteLike it was said in previous comments, this is indeed a more profitable move for McDonald's. Focusing on their target market would bring more money, and they are doing so without completely disregarding the people that don't eat there as regularly.
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