Samsung Gets Green Light to Test Self-Driving Cars

 The Samsung branch in Seoul has received approval from the ministry of Land, Infrastructure and Transport to test self-driving cars on the roads. Although the technology comes from Samsung, it will be using Hyundai motors to conduct trials. There isn’t clear information on where exactly the trials will be conducted, but the minister has given access of most public roads to Samsung since November, and as a government-run facility was also supplied to them.

Many technology companies are trying to develop a software to enable the use of driverless. Rather than making the cars themselves, they are supplying the car-makers with the necessary technology to implement in the making of the car. Samsung saw the advantages of getting involved in the business of automobiles.

Samsung is teaming up with The Suwon, a South-Korean firm that made a big entrance with a $8billion deal to buy automotive supplier Harman International Industries Inc. Harman became a subsidiary of Samsung in March, and both parties seem eager to work together to revolutionize the Tech Industry. Samsung competitors like Apple and Alphabet are also taking initiatives. Apple is said to be in the early phases of testing driverless cars on roads.

The Hyundai cars that are being used by Samsung has sensors that recognize obstacles, but Samsung plans to create a self-driving algorithm that should be reliable, even in bad weather.

I find this article interesting because it shows how a company can be flexible and direct its business towards a market that is new and ready to be explored. It is important for a business to be able to expand or shrink, and it this case expansion is important, especially if they see that there is more profitability.


https://www.wsj.com/articles/samsung-gets-green-light-to-test-self-driving-cars-1493721196