We all know about Apple Inc. and how it is one of the biggest corporations of all. However, it is not done growing. Based on the latest versions of the IPhone people still expect a lot from them in the coming years. Which means, the rally is still on and there will be more to come. It is said that Apple shares have averaged a roughly flat performance in the month that follows an IPhone announcement. As people are eager to know what the new edition will be, there is another opportunity from Apple where they can attract other customers from other platforms.
Relation to Marketing: There is a lot of product development in the company - every year! Now that they have Apple users as their target market, they are also trying to target Android users and get other potential buyers to keep the "rally" going and keep the stock average of a 20% gain.
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