Twitter is keeping up with trends and will be partnering up with other companies to provide live-streaming videos for users. Partnerships include BuzzFeed, Vox Media, MLBAM, and live Nation. Twitter has already streamed more than eight-hundred hours of live video in this year's first quarter, making progress from last quarter's six-hundred hours.
They also have competition with other social media companys providing live-stream videos such as Snap, Facebook, and Instagram. These competitors also provide videos from some of the companys Twitter plans to partner up with such as BuzzFeed. Twitter plans to provide different live video content with Cheddar, The Players Tribune, and PGA Tour. They will also be launching a 24/7 live-streaming channel with Bloomberg.
https://www.wsj.com/articles/twitter-announces-more-live-video-deals-1493681017
Alan Nguyen
MKTG 3343
I'm glad Twitter is partnering with BuzzFeed for live-stream videos. I'm a fan of both and i'm excited to see what is to come of it
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