Customers are beginning to prefer pop-ups over storefronts. It's been bringing in more revenue for many companies and the costs of starting one up are costing them less. Pamela Barsky shares her cost for a 10x10 foot booth at $7,300 a month, with sales ranging from $40,000 to $100,000. She also brings in enough revenue so that she is able to 15 employees.
FAD market in Brooklyn is a weekend showcase of pop-ups for independent artists and designers that have doubled in vendor numbers and 2,000 visitors a day, tripling in attendance. Jen Bailey, the director, says that the market is so appealing that people love it so much and even volunteer to help set up table, hand out fliers, and greet shoppers.
Artists & Fleas is opening a new 5,000 sqft. in Soho, in replacing the former home of Armani Exchange, on Friday. Their location in Chelsea attracts up to 10,000 shoppers on peak days, attracting merchants to be willing to pay $65,000 a year for a 50 sqft. booth. Merchant, Andrew Cheung, says he averages $50,000 in sales a month. There is also a $500 "marketing and merch. fee" and a $25 fine if you are not supervising your booth during market hours.
https://www.wsj.com/articles/pop-ups-markets-generate-big-bucks-for-retailers-1494322201
Alan Nguyen
MKTG 3343
Very interesting article and commentary, Alan. I think it is great that the Etsy style, self-employed, small-business, trend is also becoming a staple in society as it has begun to do so online. I had no idea that there was so much potential profit in this setting. Good for the little man!
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