Could Hulu be the one to get television right, I think so. In the television streaming industry it can be extremely difficult to distinguish one's target market from their competitors, I mean who doesn't watch tv or at least own some type of service that allows them to do so? How does a company in this industry gain an advantage over another, well Hulu might have the answer. Hulu differentiates themselves by making navigating their website and app easy for the customer. In fact their new updated app demonstrates an interface far superior to that of their competitors SlingTv and DirectTv who just seem stuck to the old ways of cable.
Additionally, most would agree that the biggest flaw with Netflix is that you have to wait for new shows to be released in a series long after they have aired and in the age where people literally live tweet shows this just simply won't do. Hulu allows customers to see shows the morning after they air on Television which although is not fast enough for live tweeting, it is definitely an improvement from Netflix's wait time of about a year. If Hulu plays its cards right, it could actually beat out Netflix but only effective marketing will tell.
https://www.wsj.com/articles/the-new-hulu-looks-a-lot-like-the-future-of-tv-1494433910
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