In the last years, technological advancements have been booming. Microsoft is bringing a new Echo smart speaker from Samsung that can make phone calls. It will be competing with Amazon’s Echo smart speaker, but it will also compete with Alphabet’s google home device. This will be a cooperation between Microsoft and Samsung: the voice controlled-invoke will come from Samsung, and it will use Microsoft’s Cortana digital assistant to take commands. Apple also seems to be working on an Echo smart device and Siri will the digital assistant used.
The Microsoft invoke will have the same features as the Amazon invoke: it plays music, can research things for the user. According to Harman’s senior vice president David Rogers, who works for Samsung, the device will have superior audio quality and will be integrated with Microsoft’s skype calling service. This is a new feature that the competitors do not have, but are planning to add to the next generation of their products. The price of the invoke is still unclear, as well as the applications that will be on it.
I believe that this article shows us how the market reacts to consumers. With the technological advancements, this product became so demanded that the biggest companies are all competing to have the lead. That is what happens with all businesses. This article also shows us the power consumers have in the market.https://www.wsj.com/articles/microsoft-cortana-powered-speaker-challenges-amazons-echo-with-skype-calls-1494269144
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