New York Times Benefits from Trump!

Extra! Extra! Trump Administration proves to be an excellent marketing tool for the New York Times. The 2016 presidential race was definitely a unique circumstance and one of the most widely sought after news events in the United States and that means big bucks for news companies such as the New York Times. Of course with every move the Trump Administration makes being watched and reported it is difficult to say that reporting on whats popular is an adequate marketing tool or at least one that is just common sense. However, what distinguishes the Trump Administration is it's ability to allow newspapers to expand their target market.

"The media company said paid digital subscriptions reached 2.2 million in its first quarter, an increase of 348,000 from the prior quarter. The gain included 40,000 new crossword subscriptions."
As demonstrated by the rise in recently released first quarter figures, the company whose predominant audience is educated men seems to be gaining a bigger audience including more millennials and women. While this might not have been intentional and simply the new reporting news we can see a negative correlation occurring between Trump's audience and the audience a the more liberal minded New York Times. 

A large part of the marketing mix is knowing your target market but perhaps an equally large part is knowing your competitions target market.The New York Times serves a fairly specific market, educated middle age men whom have a liberal tendency, so what better way to attract a new audience than to align your current target markets values with the target market you wish to expand to. The answer for the New York Times is Trump because not only is he Republican but he also made a nasty enemy of women during his campaign as well as generally not appealing to millennials. Lastly, Trump received a lot of support from those without college degrees whom statistically do not read the news as much as those with college degrees. This newly found interest in politics might have also sparked some new subscriptions as well but only time will tell if it will be long term.

https://www.wsj.com/articles/new-york-times-says-subscriber-growth-is-highest-in-its-history-1493824033