Big grocery store shelf names like Kraft Heinz Company,
Kellogg Company, and Mondelez International Incorporated had best keep a close
eye over their shoulder as newer trends come sweeping by to give their competition
the advantage. These are just a few of the big brand names that most of us
recall browsing through in search of the next hash mark off of our grocery
list. But a new trend is giving those brands a run for their money, filling
their dwindling void of shelf space, and saying goodbye to that grocery list
almost entirely.
(Before)
Packaged goods have seen their hay day come and pass. Once
hailed as the low cost - long shelf life mealtime mainstay, packaged goods have
now experienced their fall from grace with sales slipping nearly 2.5% in just
the first quarter of 2017. Shoppers’ tastes have refined as they are now more
intently searching for the healthy, local, and fresh alternatives. A flame that
ignited almost a decade ago, with select grocery stores offering fresh ‘home-made’
meal alternatives for hungry shoppers on the move, has now exploded into the
newest grocery status quo. Big name stores are now seeking locally produced,
fresh, and organic ingredients to replace the big boxes with the big taste of
consumer demand.
(After)
As many readers may have noticed already our traditional
grocery store is losing its classical image - stripping itself of bulky metal
shelving and replacing the eyesores with sleek stainless serving displays and cookware.
Adopting a more welcoming environment for customers has proven successful as
sales of fresh produce soar. Hungry shoppers who used to turn to a bag of
sodium dense snacks now may opt for the fresh deli indulgence at a comparable
cost with the added savings of their health conciseness. Big box names are
scrambling for an identity overhaul as their expiration date draws near. In
order to stay afloat, packaged product producers need to re-evaluate their
consumers, turn back their roots, and employ a fresh product alternative to
keep up with the small name trendsetters. In the meantime we will see stores
like CVS, HEB, ShopRite, Kroger, and many others continue to re-model and
re-build – from the ground up.
Name: Joseph Webb
Class: MKTG 3343
Article: Big-Name Food Brands Lose Battle of the
Grocery Aisle
Link to WSJ Article: https://www.wsj.com/articles/big-name-food-brands-lose-battle-of-the-grocery-aisle-1493596823
No comments:
Post a Comment