Airlines Urge Passengers to Wear Face Masks

As the Coronavirus continues to spread across the nation, face masks and gloves are becoming an everyday essential when venturing into public. Whether it’s going out for a jog around the neighborhood or going to the grocery store, millions of Americans are choosing to protect themselves. However, for some companies, wearing a face mask will be a requirement. Starting on May 4, JetBlue Airways will require all passengers to protect themselves with masks. This new policy will force passengers to cover their mouth and nose from the time they checking-in, throughout the duration of the flight and deboarding the plane.

Many other airline companies are following in the footsteps of JetBlue. Both American Airlines and Delta Air Lines will provide passengers with face masks while boarding the airplane. According to American’s senior vice president, Kurt Stache, “We are looking out for our customers’ well-being to give them peace of mind while they travel with us.” Another way companies are easing the minds of their passengers is requiring their flight attendants to wear masks and keeping an empty seat between passengers.

Many of these changes relate to marketing because all major airline companies will need to redesign their marketing strategies to encourage people to consider stepping onto an airplane for any purpose. There is possibility that life may never be what it once was before the pandemic, but if airline companies such as American and Delta are able to promote their flights with appropriate safety precautions, there is a possibility airlines can recover. Although it would not be an immediate resurge of passengers booking flights, the airline industry must first earn the trust of the public.

https://www.wsj.com/articles/airlines-urge-passengers-to-wear-face-masks-11588039204?mod=searchresults&page=1&pos=2