The Coronavirus Economic Reopening Will Be Fragile, Partial and Slow

As the future plans on reopening retail stores and everything else, nothing will be the same again. Walt Disney reopened its resort in Shanghai but everyone is required to wear mask at all times except when eating. This is just a small example of how things will begin to be when things reopen around the world. Marketing now more than ever will be one of the if not the most important factor when reopening becomes available again. In order to get people to trust again and not be scared, good marketing techniques will be needed. For example, if I am scared of going to on a flight and travel once this pandemic is over then I loose a want and an airline company looses money. However, if the airline company puts out a good commercial on how they have taken all and every precaution to keep me safe and clean everything then I will gain my want and they will gain business. Good marketing will make the difference between making it or breaking it during this time.