Title: Aw, Snap! Your Birthday Party Has Gone Virtual
April 14, 2020 5:30 am ET
This article tells the stories of different people and how they are using apps like Zoom and Facetime to celebrate things like birthdays. With social distancing being in place, celebrations such as birthdays, weddings and showers have been forced to cancel. Fortunately with today’s technology people are able to connect and celebrate online. Not only are these social media platforms being used for personal agendas, companies such as Kidville are taking advantage of them. Kidvill “recently made digital playground”, and these “playgrounds” allow children to have access to safe entertainment online. By companies doing things like Kidville’s digital playgrounds, they are working on their brand. This shows the customers that these companies are humane and want to help out as much as they can. This really works on the customer's pathos and overall creates a better experience for the customer, which in return could lead towards better sales and revenue. Social media is a great tool for businesses to reach out to its customers, and during this pandemic is very useful for their brand.
I like how this article has shared information and even a video explaining the various applications that people can utilize to communicate during these times. Great choice!
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