Avengers: Endgame’ Pulverizes Box-Office Records With $1.2 Billion Debut

The article “‘Avengers: Endgame’ Pulverizes Box-Office Records With $1.2 Billion Debut” was written by Erich Schwartzel on April 28 at 3:08 p.m. on The Wall Street Journal. This article goes into detail on how this was a movie that was highly anticipated by a large variety of audiences, ranging from individuals who were both young and old, stemming from the love that they had for these characters. As a result of this, it is able to show how the sales that the box office experienced before the movie even came out in pre-sale and premiere tickets were ultimately through the roof in a way that had not been seen in years. They were anticipating that the sales would also be reflected when the actual movie came out, and that they would be continued for at least two weeks of a period of time in being completely sold out from the first to the last showings on each of these days. In observing the first day, the article demonstrates how the overall environment of the theater showed that there would be no letting up and that individuals were most likely going to continue to line up for hours to wait for these tickets, demonstrating that the movie had ultimately been a massive success. In addition to this, this could be related to marketing concepts un understanding how the marketing of the film itself was absolutely a success as well, demonstrating that they were able to take the components of the film that would be the most appealing to their audiences and promote them in a way that would bring them to the theaters in the way that they did. Through this, the article is able to show that this is a movie and marketing strategy that other filmmakers and producers should definitely take consideration and inspiration from, seeing as how they could potentially experience the same success from doing so. The article was successful and showing how the movie was able to go through a process in which it first appealed to the audiences, riled them up and inspired them to come out to the theaters on the day that the movie was released, and inspiring this excitement in a way that would last for weeks after the film had been released through their marketing strategy.

https://www.wsj.com/articles/avengers-endgame-pulverizes-box-office-records-with-1-2-billion-debut-11556467711?mod=searchresults&page=1&pos=20