Bud Light Puts Rivals, and Corn Syrup, in the Crosshairs

Corn syrup is an ingredient used in many different food and drink products that we consume. One disadvantage of using it is that it contributes to the national obesity epidemic. During a Super Bowl commercial, Bud Light displayed to many viewers that it is found in Coors Light and Miller Lite. Pointing this out can be beneficial to Bud Light because it will bring in more customers that are looking to drink a healthier beer. While this raised some of the sales of beer for them, it also caused a dispute between them and National Corn Growers Association. They tweeted to them, "@BudLight America's corn farmers are disappointed in you. Our office is down the road! We would love to discuss with you many benefits of corn! Thanks @MillerLite and @CoorsLight for supporting our industry." Miller Lite responded to Bud Light's commercial by tweeting out an image to them comparing the calories and carbohydrates in their beverages. This was a good action for them to make because this showed many viewers that their beer isn't as bad as Bud Light is implying.

From my perspective, Bud Light's form of marketing was beneficial in this situation because it gave awareness to many consumers that corn syrup is unhealthy for you. Although this might have converted some people to their beer, I feel like this upset many more people. Other large breweries are against Bud Light now and explaining why their beer is better. Farmers are upset with them because this will cause a decrease in the amount of corn they sell. This commercial was broadcasted on the most viewed event in the United States and led to more people discouraging Bud Light rather than helping their business.

https://www.wsj.com/articles/bud-light-puts-rivals-and-corn-syrup-in-the-crosshairs-11549251033?mod=searchresults&page=1&pos=2