“Rockefeller Center Tower to Offer
Airbnb Rentals” was written by Peter Grant and Konrad Putzier, published in the
real estate and marketing sections of the Wall
Street Journal at 6:39 p.m. on April 28 of this year. The article
highlights upon how the owners of the building have come into discussion with
Airbnb CEOs and representatives, coming to the understanding that they could
both highly benefit from permitting for individuals to reside within the
Rockefeller Center throughout their stay in New York City. They demonstrate how
the desirable geographic location of the building is ultimately right in the
middle of the city, which is definitely something they countless individuals
would be willing to pay literally thousands of dollars to stay within the
coveted building, which is also one of the biggest and most famous monuments
within the city itself. While there are multiple changes and measure so would
have to be made and taken in order to ensure that the building is up to
standard for housing individuals, this is ultimately something that they would
be willing to invest in, considering the revenue that they would be able to
pull from renting out rooms within this building. As a result of this, they
would ultimately have to work directly with interior designers and architects,
going through all of the standard procedures in order to make sure that they do
not have to make any additional changes to the buildings before opening it up
to the public so as to make sure that they are not unintentionally putting
anybody in danger. This relates to marketing concepts in a variety of ways,
just because of how these two large companies are able to take advantage of a
situation in which they have consumers that are willing to pay for certain
service, which is definitely something that could benefit them both in the long
run. The article is able to demonstrate how there is a very viable future for
both the city of New York City and the owners of these companies, who are going
to be able to make a great deal of revenue through opening up the Rockefeller
Center to the public in a way that has never been done before. 
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