We all have at least taken a sip of Coca-Cola on a hot day or when we wanted a sugar rush. Now Coca-Cola is now venturing in making a drink with caffeine in it. Coca-Cola is constantly trying to make new drinks to compete with their rival Pepsi Co. However, this new invention for Coca-Cola is starting up some controversy with their partner Monster. Monster is stating that Coca-Cola is going against their contract that they have together. That Coca-Cola can not make an energy drink because of their partnership with Monster. However, this did not stop Coca-Cola to distribute in Europe, but they are re-looking at their contract before they start distributing in the states.
This is a major marketing tactic for Coca-Cola. These high brands are constantly trying to keep up with the society and their demands. As well Coca-Cola is competing with other high brands to keep their number one spot. This new product can widen their market for those who like espresso.
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