Snap Pushes Into Gaming, Ratcheting Up Battle Royale With ‘Fortnite’

April 4, 2019

Snap Pushes Into Gaming, Ratcheting Up Battle Royale With ‘Fortnite’

The article is about how Snapchat will now incorporate a their first ever game called "Bitmoji Party".

Snapchat is a multimedia messaging app used globally. Like any other app, it has changed over the years. Some say not the better, some say for the worse. Snapchat has many characteristics, for example the time elapse the videos, pictures and even messages last. According to Evan Spiegel, the co-founder of Snapchat Inc, Snapchat was designed to encourage a more natural flow of interaction. “You want to figure out how to get the most people to come to your site or app, spend the most time there, and stay for the longest overall period of time.”

In the last couple of years video games have become a huge deal. Snapchat Inc has realized that many people have started to communicate through multiplayer video games. A lot of people tend to communicate through them and Snapchat has caught on to that. Snapchat has successfully identified the social networking and gaming cloud and have stay up to date with it. They have realized that the demand of the consumers are changing and they are willing to make changes to satisfied them too. “You want to figure out how to get the most people to come to your site or app, spend the most time there, and stay for the longest overall period of time”. 

Karen North said “You want to figure out how to get the most people to come to your site or app, spend the most time there, and stay for the longest overall period of time”. This is what Snapchat Inc is focusing on when making changes and updating their app. They think about the demand of what people want. They focus on that people are doing and how they're doing it. The trends that are new and they take all into consideration as they are creating their new marketing strategy.

I chose this article because I have personally been using this app for years, and I have seen all the changes that they have made. From the begging I knew this app was going to last for a while, not only because at the time there was nothing like it but because they have kept up with the other apps.

Source:

    Wells, Georgia, and Sarah E. Needleman. “Snap Pushes Into Gaming, Ratcheting Up Battle Royale With 'Fortnite'.” The Wall Street Journal, Dow Jones & Company, 4 Apr. 2019, www.wsj.com/articles/snap-pushes-into-gaming-ratcheting-up-battle-royale-with-fortnite-11554402000.