Kellogg’s New Pringles Fail to Make Waves
The maker of Pringles potato
chips isn’t having an easy time bringing innovation to tired brands.
This article is about
innovation in the food industry, specifically with the brand known as Kellog.
They have different flavors of cereal and snacks, but they are not really making
a profit and they are having trouble with coming up with new innovations of different
flavors.
Their innovations include
Honey Nut Frosted Flakes, Honey Nut Cheerios, Strawberry Rice Krispies,
birthday-cake-flavored Froot Loops, birthday-cake-flavored Oreos, and Eggo
waffles in the shape of “Paw Patrol” characters. They even have the different flavors
of Pringles chips. Not only do they have different flavors but they also vary
from the curved potato chips that are sold in cans, the thin and flat potato
chips that are sold in bags, and also the wavy potato chips that are also sold in
bags.
I chose this article because
I actually do eat some of their products and it seems interesting to me that
they are unable to come up with new flavors and ideas to promote their products.
To succeed and make improvements, they should probably just do some research or
like a poll to see what the majority of people like. Since there are a lot of
people with different interests, maybe they should target a specific group of
people (like children) and see what flavors they like or the things they are
into. The idea of “Paw Patrol” characters was good because I see a lot of
children watching that cartoon show. Whenever new cartoon or animated movies
come out, they can continue to do different shapes of characters. They could do
different flavors or themes of cereal that children like. It is important to
keep innovating in order to have a successful business because you do not want
to be offering the same products over and over again. Society is constantly
changing, and in order to have a successful company, you must be willing to
make changes too in order to keep up with society. If not, your company may eventually
run out of business.
By Aaron Black
Feb. 20, 2019 12:53 p.m. ET
https://www.wsj.com/articles/kelloggs-new-pringles-fail-to-make-waves-11550685222
I like this post because it is showing how Kellogg is trying still developing and evolving in the current market. Some suggestions I would think would be to redevelop their target market and see who is really buying their products and work their way up from there.
ReplyDelete