Netflix Fights to Keep Its Most Watched Shows: ‘Friends’ and ‘The Office’

Top studios that licensed their shows to Netflix want their products back while Netflix fights to keep their hits.

Netflix is currently facing the fact that they could lose their number one hit show “The Office” and other popular TV shows, such as “Friends”. NBCUniversal, the owner of “The Office”, are now trying to start their own streaming service and now want their titles back for their own platform. Netflix has been dominated the streaming service business for years, where more than 70 percent of their viewership is dedicated to library programming, such as reruns from other studios. Now, as the programming suppliers are creating their own streaming services, Netflix now must face the prospects of losing their most popular shows or paying more to keep them.

This article relates to the marketing concept in several different aspects. A vital prominent aspect that needs to be considered is the competitors. Hollywood Studios, as described in the article, are now starting their own streaming services that could rival Netflix in programming and prices. In addition, while Netflix done rely on original programming, their shows don’t pull the same numbers as the shows owned by these big networks. Netflix now has to reassess their company value to see what they can do to hold on to their subscriber count. One way that they could accomplish this is to look toward their customer base. In looking into their customer’s history, they can see what types of programming their customers are into and see what they can produce or being in to satisfy their customer’s needs. In addition, they need to reevaluate the original programming that they have. Some titles are watched more than others, and Netflix could take out the programming that the movies or TV shows that are not as watched as the others and have more quality content. In reassessing their original products, they can move on to new product development, where they can create new content based on what their customers want and can be in new subscribers. Another way that Netflix can combat against their competitors is to redevelop their target market. Since a majority of their target market watches TV reruns, Netflix needs to start marketing to other audiences as they could start to lose their most marketable programs.

I choose this article because it is interesting to see all the big Hollywood media companies getting into the streaming industry. In addition, this also shows that these companies are starting to notice the trends that people are not purchasing cable and relying on streaming services to watch their favorite movies and TV shows. As a subscriber to multiple streaming platforms, it is interesting to see what services will end up with their original programming and what they will have to produce to gain subscribers.

https://www.wsj.com/articles/netflix-battles-rivals-for-its-most-watched-shows-friends-and-the-office-11556120136?mod=trending_now_2