Tuesday, April 23, 2019

https://www.wsj.com/articles/procter-gambles-sales-rise-on-higher-pricing-strength-in-beauty-products-11556019857?emailToken=1330b2563fc23e1925d9024b78cbac8bV2krqV7clpFkbE++vZ2Ke2NKlFR8OzNzuqYaNMSNiiBEytjgINjN5fp4Z/i8+0MsUpotG7968sG4AxHri/VMNmhP4LcZSKYaorxoQYirsQzyZyL4RhuYuWFRt0VC5ZFJmUBtbZceLLyRGwFEkFPMgw%3D%3D&reflink=article_copyURL_share




P&G has effectively used their marketing strategy to gain growth in the last quarter. The company has grown their customer base globally and increased prices due to supply of raw materials. The company has faced additional competition in the shaving market. By increasing their marketing mix, P&G has been able to overcome these challenges to deliver higher sales and increased earnings per share to an eight year high.

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