Tyson Made Its Fortune Packing Meat. Now it Wants to Sell You Frittatas.

            Tyson Made Its Fortune Packing Meat. Now it Wants to Sell You Frittatas.

The nation's largest meatpacker wants to reinvent itself as a maker of prepared foods, and is struggling with meat stockpiles, low prices and tariffs. 

The Tyson meat packing company has been in business for over 89 years packaging and processing chicken beef, pork, you name it! However, in recent years Tyson has been trying to revamp its company by not only being known as a meat packaging company. Tyson has spent $12 billion to acquire different brands such as Jimmy Dean Sausages. Prepared foods, that are not of Tyson's brand makes more than one-fifth of Tyson's $40 billion in annual sales. One of the major reasons why Tyson is promoting their prepackaged foods is because meat supplies are getting higher, low prices tariffs and in major export markets have cut into profit margins for meat processors like Tyson. Although this transition may seem great and profitable many people such as Mark Finn have their doubts. Mark Finn, a portfolio manager at T. Rowe Price Group, says that he believes that Tyson's transition towards a consumer packaged-goods company. However, he also believes that the company needs to establish itself better in the food business so that they can become stable. Mark closes his remark by stating, "There's still more to be done."                                          
       
This relates to marketing because Tyson is using a strategy by looking at its data to determine that they can become more profitable if they market to the correct audience. They set aside a very large sum of money to acquire and rebrand themselves so that they can reach the right demographics. Tyson stated, "Deep data dives helped steer Tyson toward what executives say will be one of its biggest new product launches. Whether for vegetarians or just diners who want a meat-free option, we want to have choices for those consumers." I think Tyson is on the right track as they are doing deep data dives and rebranding themselves so they are more prepared. They have also acquired many sub-companies in order to combat competition with other companies. One of the reasons why I chose this article is because I love food and I am very fascinated with the food industry and its science. In addition, I also chose this article because I believe that it can help us to better understand how obesity is a problem in our country. If we really study and understand how Tyson and other food company's market their products and their intentions by doing so, we can take better precautions and choose what is best for ourselves and our loved one's health. Tyson wants to make their food products available for anyone at a reasonable price for those who are willing to buy them. With the right marketing strategy, Tyson is hoping to beat out their competitors and to become the superior brand name in pre-packaged foods. 

Analysis by Kevin Nguyen
By Jacob Bunge
Feb 13, 2019 11:42 a.m. ET
https://www.wsj.com/articles/tyson-which-made-its-fortune-packing-meat-now-wants-to-sell-you-frittatas-11550076140