Cancer-Drug Giant Roche Loses Edge as Rivals Grow

“Cancer-Drug Giant Roche Loses Edge as Rivals Grow” by Denise Roland was published in The Wall Street Journal on April 28 of this year at 7:00 a.m. This article goes into detail on how a large company that had ultimately been known as one of the bosses in creating cancer drugs is ultimately meeting its match in various companies that are coming out with very similar products. It demonstrates how developments in technology and advancements in medical equipment have allowed for other companies to reach this age, extending into around that they had never particularly expressed interest in. Through this, the company is ultimately experiencing some trouble, knowing that they will either have to lower their prices or provide a product that is completely different from the other companies that are presenting themselves at this time. This is also something that raises in ethical concerns  in how these companies are charging very high prices for their products, demonstrating that there are certain statements that have been made about these companies that have become relatively controversial and decreased their popularity. However, the article is able to demonstrate how the marketing components of this original company have been somewhat challenged by the marketing of these other companies, demonstrating that they are going to have to revamp the way that they market this product and allow for it to be the product of choice for individuals who are dealing with such a medical ordeal in their lives. This is definitely something that demonstrates how the field of marketing is always and consistently changing depending on the various companies that are introduced in competition with one another, challenging them to appeal to their audiences in the best way depending on the outcome that they are hoping to achieve. The article is very successful and demonstrating how this kind of situation can be a blessing and a curse at the same time, challenging these companies while also providing them with a large problem on their hands that pushes them to do their best.

https://www.wsj.com/articles/cancer-drug-giant-roche-loses-edge-as-rivals-grow-11556449201?mod=searchresults&page=2&pos=10