In this day in age, the race to more intellectual technology is under full swing. This article talks about the advances towards a better shopping experience through technology. This means a quicker check out time through facial recognition. But, would that be going too far, would that be an invasion of privacy, the author of this article turns to peopling explaining how this could all back lash.
This concept would seem cool but is it? There have been a lot of concerns regarding privacy. Stanley Explains that, "Technology is rapidly erasing any differences between how precisely people can be tracked online and in a physical space". This would mean someone somewhere will always know of your whereabouts which may not be the worst thing but its more of a abuse of the system concern. he follows up by mentioning the implementation of having the same rules in place as you do online for when we are offline because with this new concept in place we will almost never be offline. This concept is being marketed as a means to monitor customers and employees, but will it stop there? Most likely not, this is raising the probability that unregulated data sharing across stores, much if the same thing Facebook caught so much heat for.
This also does not seem like it likely to work because of nondiscrimination laws that we have in place. In today's world you don't need much of an excuse to sue over anything and everything, this is just one giant loop whole. However this would be good for find repeat thieves but who really know what the company is going to do.
A lot of companies have already been testing out facial recognition even though a study has been done and found that most people would prefer not to have the facial recognition but the problem with this is that either everyone is subjected to it or no one is. They don't have it where it picks and chooses who to recognize.
One person in this article said it best by explaining that, "We need guardrails to ensure that, as this technology continues to develop, it is implemented responsibly".
I picked this article because it seemed surprising to me that someone would come up with this idea and market it like "we are just keeping track of employees", yeah it'll start there and then it will just get annoying being pinged as soon as you walk in like "we noticed you keep eyeing this product, that'll be $10.79", because if you thing being companies won't do something similar then you are naive, just look what happened to Facebook.
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