Name: Yeye Talabi
Title:
There Are Five Different Races in Streaming TV. Here’s Where Apple Fits In.
Link:
https://www.wsj.com/articles/there-are-five-different-races-in-streaming-tv-heres-where-apple-fits-in-11554120001
Time published:
April 1, 2019 8:00 a.m. ET
Image:
Analysis: Apple is a household name as it continues to dominate the market for various items such as iPhone, iPad, MacBook Pro, and Air. It is interesting to read how a company is in the same category as other big companies such as Amazon and Netflix. I chose this article because I own an iPhone and I am generally satisfied with the functions it performs but to read that Apple wants to offer ad-free viewing makes me excited. This article relates to our class because, in chapter 2 of our textbook, we discuss attractive opportunities. One of the opportunities discussed is differentiation. Differentiation means "that the marketing mix is distinct from what is available from a competition" (Perreault, Cannon and McCarthy 52). Apple recognizes that many people do not like ads and they plan to cater to the needs of the people. The ability for a company to be able to provide and listen to its customers is necessary and Apple knows that. Currently, Apple is working on having original programs such as the Morning Show starring Jennifer Aniston and Reese Witherspoon. At the end of the article, it mentions something that is important. Even though Apple is a participant in many of the races which include but are not limited to streaming Tv Hubs and hardware and ad-free, it does not mean that Apple alone must be the sole winner in these races. It brings attention to other companies to stay focus, be innovative and continue to satisfy the needs of their customers.
Works Cited
Image:
https://www.wsj.com/articles/there-are-five-different-races-in-streaming-tv-heres-where-apple-fits-in-11554120001
Textbook:
Perreault, Williams, et al. Essentials of Marketing A Marketing Strategy Planning Approach. 14th ed.
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