WSJ Presentation 3: One Path to Corporate Diversity Runs Through Business Schools

Name: Yeye Talabi
Title: One Path to Corporate Diversity Runs Through Business Schools
Link: https://www.wsj.com/articles/one-path-to-corporate-diversity-runs-through-business-schools-11554292802
Time published: April 3, 2019 5:18 p.m. ET
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                                                                               Analysis: Managers, CEOs, Human Resource directors and other divisions of management have the responsibility to create better strategies to ensure more women and minorities are employed at their companies. One way for them to do this is to find incentives that will make it difficult for women and minorities enrolled in business schools to say no to. I chose this article because it resonated with me. I am a black female studying Economics, and unfortunately for many of these well-known companies, they do not realize the talent and benefits we can offer in the workplace and it is time that they do something about it. This article relates to our class because, in chapter 2, we talk about the target market. The target market that companies wish to appeal to is women and minorities. This is an essential step in the marketing strategy that businesses need to take because once they know their audience then they can figure out how to cater to their needs in order for them to buy the product or service. In the case of companies, the article advises to recruit from business schools because this will encourage the target market to get an MBA and to do better for themselves. Also, companies, institutions, and organizations should make sure they inform women and minorities of their importance/worth to the companies, institutions, and organizations. They can do this by offering to pay for their MBA degree. The article says in the early 1980s, the classrooms in the business schools were predominately filled with white males and since then, the enrollment of other groups in the society has increased but not significantly. Companies have to know their target market because if they do not, problems that could have been avoided will arise such as in this case, women and minorities do not feel included in the corporate world, so they have to settle for small boutique firms. A way for banks for example to attract women and minorities is to adopt the mindset of small boutiques such as Cicero by making future employees feel comfortable during their interviews.

Works cited

Image: https://www.wsj.com/articles/one-path-to-corporate-diversity-runs-through-business-schools-11554292802