Pinterest Sets Planned IPO Price Below Last Valuation
Image-search company expects its shares to price between $15 and $17
Pinterest is a widely used social media that is free to the users. The app enables people to stream through photos that the app would find interesting to them based on their previous liked photos. Pinterest Inc. has now decided to offer up to 75 million shares in the IPO at just $15 - $17 per share. This is offered to the public and anyone can buy them. Pinterest Inc. raised money from private supporters in 2017 at $21.54 per share, "valuing the company at roughly $12 billion." With this initial public offering of $15 - $17 per share, the company would be valued lower in relation to $21.54 per share.
When considering the S.W.O.T. analysis, Pinterest Inc. is giving the common people the opportunity to invest in the company for a low price. This will aid in expanding the company. Which leads to the Four P's. Especially promotion, people that invest in this company will be active and influenced by the company and will share their experience with people around them.
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