photo: EPA/SHUTTERSTOCK
When a crash of Boeing Co. occurred last month, crash investigators believed that is was due to the haywire of the automated flight-control system; however, many pilots and air-safety experts are raising very important questions. Although Ethiopian Airlines stated that the pilots and co-pilots followed all the steps to cope with the misfire of the plane, the system is suspected in another fatal nose-dive in October. Since the crash of Ethiopian Airlines Flight 302 killed all 157 people aboard, a spotlight has been put on the pilot.
The planes used in the flights for the Boeing Co. have a system designed to automatically push the plane's nose down when it is at the risk of stalling; however, in both crashes, the system misfired and the pilots battling repeated "nose down" commands from the system lost control of the plane. After examining the situation, many experts questioned why the pilots went against Boeing's emergency checklist and reengaged a system that caused the plane to pitch downward in the first place. After experiencing two misfires, Boeing has stated that they are working on changes to the system's software, changes that could prevent the misfirings and make it easier for pilots to identify and respond to any problem with the system.
As an individual that loves flying, I chose this article to keep myself up to date with any system misfires. Planes are a huge type of transportation, transportation used by many consumers. This article relates to the concepts of marketing because it affects the company and the consumers the company receives. Since the Boeing Co. has encountered two mishaps that killed many people on their planes, the reputation and the safety of the company has been severely affected. The rate of consumers have gone down and has negatively affected the airline company. Since the company has seen a large decrease in sales, they will be forced to lower their prices to encourage individuals to purchase their airline tickets.
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