Hemp Clothing Is Happening, and No, It Won’t Get You High

By Jacob Gallagher

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https://www.wsj.com/articles/hemp-clothing-is-happening-and-no-it-wont-get-you-high-
11554404607?ns=prod/accounts-wsj

Raymie Fruia

Since the 1970's Hemp and Marijuana have been stigmatized and made illegal to use in most places. Today there still exists a small stigma with the recreational use of marijuana. However, there have also been many advancements in medicine, other health benefits and now, even clothing using marijuana and hemp.

Hemp is actually not the same thing as marijuana. Hemp is a non intoxicating cousin to marijuana. The plants do look very similar, however, hemp will not get you high. So don't go try and smoke your new hemp T- shirt.



Now days hemp is coming up in the fashion industry. It is being marketed as a more durable and eco friendly version of cotton. The new technologies being used to create the hemp fabrics has made these fabrics more desirable. they are no longer scratchy and stiff but, rather, have a linen like quality without the wrinkle.

This is an interesting topic and innovation because of all the stigma which has surrounded the plant for so many years. However, the aversion to marijuana and hemp is shrinking and actually has a large fan group even outside of recreational pot smokers. people are starting to see its benefits and embracing the new trend. what we have here is an example of a new product. In Hemp's case, they already have a target market who will be interested in buying it. In addition, the new look and feel of the fabric will bring more customers from different market groups as well.