There Are Five Different Races in Streaming TV. Here’s Where Apple Fits In

There isn’t just one race in the streaming media world. In the U.S., there are at least five distinct categories where Silicon Valley heavyweights and traditional media companies are competing for users’ attention and money. Some, like Netflix Inc., is building subscription entertainment services with large stockpiles of original and licensed programming. Others, like Dish Network Corp.’s SlingTV, are creating slimmed-down, online versions of the cable-TV bundle. Still others, such as Roku, are looking to be streaming-TV hubs in the living room, providing hardware and services that let consumers connect to and sign up for all sorts of streaming offerings. So where does Apple fit in?IIt is among the many companies that are playing in multiple categories. It's Apple TV+ service, announced last week, aims to create original programming, such as “The Morning Show,” a drama about a talk show featuring Jennifer Aniston and Reese Witherspoon, and the space drama “For All Mankind.”It also has a separate Apple TV Channels service, which is more of a streaming hub, letting users sign up for HBO, Showtime, and Starz, among other on-demand video options. All of this is quite different—and less ambitious—than Apple’s initial hopes of building a replacement to cable TV that would allow ad-free viewing. In some ways, Apple is emulating Amazon.com Inc., which competes with Netflix in original streaming entertainment but also runs Amazon Prime Video Channels, not unlike Apple TV Channels. Google’s YouTube is also a player in multiple categories.

I choose this topic because the rise of online streaming services such as Netflix and HBO Go has dramatically altered the media habits of Americans, especially young adults and most young generation do not watch traditional TV. In the past, if you watch TV series, variety shows, and videos, basically only the TV set at home can satisfy you. But in recent years, the rise of large-screen smartphones, tablets, video sites, and various live apps has had a big impact on TVs, so that video viewing can have more forms than just TVs. .The mobile phone and tablet on hand allow you to watch what you want to see whenever and wherever you want. It can be said that it greatly reduces the function and presence of the TV.

https://www.wsj.com/articles/there-are-five-different-races-in-streaming-tv-heres-where-apple-fits-in-11554120001